

Free Interactive Workbook
HOW TO FIND THE HUMAN STORY ON FILM.
This free guide walks you through the questions we ask before any camera comes out: what you know that people haven’t felt yet, who should tell it, and where the tension really lives.
By the end you’ll have one sentence that holds the emotional core of your story.
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Whats inside
Three exercises.
Fifteen minutes.
One clearer story.
EXERCISE ONE
What do you know that your audience hasn't felt yet?
Find the feeling at the heart of your cause, brand, or mission. The thing you wish everyone could see.
EXERCISE TWO
Who or what tells this story?
Find the voice that brings something nobody else can. A person, a place, a community, a coastline.
EXERCISE THREE
Where is the tension?
Find the specific, human detail that makes a stranger recognise something of their own life inside your story.
THE WORK ALREADY MATTERS, IT JUST NEEDS DIRECTION.
Built by The Common Studio, a collective of filmmakers and storytellers who work with NGOs, and purpose-led brands to make films that move people, without flattening the complexity or making something that feels like someone else.







