Free Interactive Workbook
HOW TO FIND THE HUMAN STORY ON FILM.
Three exercises to help you find where your story actually lives.
Works for NGOs, campaigners, and purpose-led brands with complex stories they don't yet know how to tell.
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Whats inside
Three exercises.
Fifteen minutes.
One clearer story.
EXERCISE ONE
What do you know that your audience hasn't felt yet?
Find the feeling at the heart of your cause, brand, or mission. The thing you wish everyone could see.
EXERCISE TWO
Who or what tells this story?
Find the voice that brings something nobody else can. A person, a place, a community, a coastline.
EXERCISE THREE
Where is the tension?
Find the specific, human detail that makes a stranger recognise something of their own life inside your story.
The workbook is interactive. You fill it in directly on the page, download your answers as a PDF, and walk away with the emotional core of a story you can actually build from.
Download of the full workbook as a PDF is available.
SOUND FAMILIAR?
"Our team is tiny and overstretched. We can't take on something this big without the right support."
"We've tried working with people before. They didn't get our values. The film looked polished but felt like someone else's story."
"Our subject is complex. Every time we explain it, we either overwhelm people or oversimplify it."
"We're not an NGO. We're a brand that genuinely cares. But we don't know how to tell that story without it sounding like marketing."
These aren't production problems. They're story clarity problems and they need to be solved before any brief, budget, or shoot day.
This workbook helps you solve them in fifteen minutes.
THE WORK ALREADY MATTERS, IT JUST NEEDS DIRECTION.
Built by The Common Studio, a collective of filmmakers and storytellers who work with NGOs, and purpose-led brands to make films that move people, without flattening the complexity or making something that feels like someone else.